Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to briefly as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

Status: January 6, 2026

Table of Contents

Controller

Bohman Beauty Systems GbR
Leisenmahd 1
86179 Augsburg

E-mail address: info@bohmanbeautysystems.com

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contractual data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of Data Subjects

  • Service recipients and clients.
  • Interested parties.
  • Communication partners.
  • Users.
  • Business and contractual partners.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Reach measurement.
  • Office and organizational procedures.
  • Organizational and administrative procedures.
  • Feedback.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.
  • Business processes and economic procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: In the following, you will receive an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements in your or our country of residence or domicile may apply. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 (1) (a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.
  • Performance of a contract and prior requests (Art. 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 (1) (c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 (1) (f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection in Germany apply. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transmission, securing of availability and its separation. Furthermore, we have established procedures to ensure the exercise of data subject rights, the erasure of data and reactions to threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

Securing online connections via TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.

International Data Transfers

Data processing in third countries: Insofar as we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the framework of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies (which becomes apparent from the postal address of the respective provider or if the privacy policy explicitly refers to the data transfer to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the Standard Contractual Clauses serve as additional security. Should changes occur within the framework of the DPF, the Standard Contractual Clauses act as a reliable fallback option. In this way, we ensure that your data remains appropriately protected at all times, even in the event of political or legal changes.

In the case of individual service providers, we inform you whether they are certified according to the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, in particular Standard Contractual Clauses, explicit consents or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Erasure

We erase personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or there are no further legal bases for processing. This applies to cases where the original purpose of processing no longer exists or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on the retention and erasure of data specifically applicable to certain processing operations.

If several specifications regarding the retention period or erasure deadlines of a data item are provided, the longest period is always decisive. Data that is no longer kept for the originally intended purpose, but due to legal requirements or other reasons, is processed exclusively for the reasons justifying its retention.

Retention and erasure of data: The following general periods apply to retention and archiving under German law:

  • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the working instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years – accounting vouchers, such as invoices and cost receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years – Other business documents: received commercial or business letters, copies of dispatched commercial or business letters, other documents insofar as they are of importance for taxation, e.g., hourly wage slips, cost accounting sheets, calculation documents, price markings, but also payroll documents, insofar as they are not already accounting vouchers and cash register tapes (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years – Data required to take into account potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Start of the period at the end of the year: If a period does not expressly begin on a specific date and is at least one year long, it starts automatically at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships within which data is stored, the event triggering the period is the time the termination takes effect or other termination of the legal relationship.

Rights of Data Subjects

Rights of the data subjects under the GDPR: As a data subject under the GDPR, you are entitled to various rights, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing.
  • Right to withdraw consent: You have the right to withdraw granted consent at any time.
  • Right of access: You have the right to request confirmation as to whether relevant data is being processed and to information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of data concerning you or the correction of incorrect data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to demand that data concerning you be erased without delay, or alternatively, in accordance with legal requirements, to demand a restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us, in accordance with legal requirements, in a structured, commonly used and machine-readable format or to demand its transfer to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you violates the requirements of the GDPR.

Business Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), e.g. to answer inquiries.

We use this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any update obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as company organization. Furthermore, we process the data on the basis of our legitimate interests both in proper and economic business management and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or personally.

We erase the data after the expiry of statutory warranty and comparable obligations, i.e., generally after four years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal reasons of archiving (e.g., for tax purposes, usually ten years). Data that was disclosed to us by the contractual partner within the framework of an order will be erased in accordance with the specifications and generally after the end of the order.

  • Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and e-mail addresses or telephone numbers); contractual data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, involved persons).
  • Data subjects: Service recipients and clients; interested parties. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and economic procedures.
  • Storage and erasure: Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”.
  • Legal bases: Performance of a contract and prior requests (Art. 6 (1) (b) GDPR); legal obligation (Art. 6 (1) (c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further notes on processing operations, procedures and services:

  • Online shop, order forms, e-commerce and performance of services: We process our customers’ data to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and provision, or delivery or execution. Insofar as necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. To process payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the framework of the order or comparable acquisition process and includes the information required for delivery or provision and billing, as well as contact information in order to be able to consult if necessary;
    Legal bases: Performance of a contract and prior requests (Art. 6 (1) (b) GDPR).

Provision of the Online Offer and Web Hosting

We process users’ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or end device.

  • Processed data types: Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, involved persons). Log data (e.g. log files concerning logins or the retrieval of data or access times.).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers etc.)). Security measures.
  • Storage and erasure: Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further notes on processing operations, procedures and services:

  • Provision of online offer on rented storage space: To provide our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called “web hoster”);
    Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Erasure of data: Log file information is stored for a maximum period of 30 days and then erased or anonymized. Data whose further retention is required for evidentiary purposes is excluded from erasure until the final clarification of the respective incident.
  • HOSTINGER: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: HOSTINGER operations, UAB, Švitrigailos str. 34, Vilnius 03230, Lithuania; Legal bases:
    Legitimate interests (Art. 6 (1) (f) GDPR);
    Website: https://www.hostinger.com Privacy Policy:
    https://www.hostinger.com/legal/privacy-policy

Use of Cookies

The term “cookies” refers to functions that store and read information on users’ terminal devices. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offers, as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. For this purpose, we obtain the users’ prior consent where necessary. If consent is not required, we rely on our legitimate interests. This applies if the storage and reading of information are essential to provide specifically requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offer. Consent can be revoked at any time. We provide clear information about its scope and which cookies are used.

Notes on legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their terminal device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remains stored even after the terminal device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.

General notes on withdrawal and objection (opt-out): Users can withdraw the consent they have given at any time and also declare an objection to processing in accordance with legal requirements, including by means of the privacy settings of their browser.

  • Processed data types: Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further notes on processing operations, procedures, and services:

  • Processing of cookie data based on consent: We use a consent management solution in which the consent of the users for the use of cookies or for the procedures and providers mentioned in the framework of the consent management solution is obtained. This procedure serves the purpose of obtaining, logging, managing, and withdrawing consents, in particular regarding the use of cookies and comparable technologies used to store, read, and process information on users’ terminal devices. As part of this procedure, users’ consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option of managing and withdrawing their consents. The declarations of consent are stored in order to avoid a new request and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. Insofar as no specific information is available regarding the providers of consent management services, the following general notes apply: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of the consent (e.g., relevant categories of cookies and/or service providers), as well as information about the browser, the system, and the terminal device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).
  • BorlabsCookie: Storage and management of consents (consent to cookies and data processing), logging of user decisions, display of notices on data protection and cookies, enabling users to withdraw or adjust consents;
    Service provider: Execution on servers and/or computers under own responsibility in terms of data protection law; Website: https://de.borlabs.io/borlabs-cookie/.
    Further information: An individual user ID, language, as well as types of consents and the time of their submission, are stored on the server side and in a cookie on the user’s device.

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium insofar as is necessary for its presentation and the communication between authors and readers or for reasons of security. Furthermore, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.

  • Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and e-mail addresses or telephone numbers); content data (e.g., text or image messages and contributions as well as the information concerning them, such as authorship details or time of creation); usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via online form); provision of our online offer and user-friendliness; communication. Organizational and administrative procedures.
  • Storage and erasure: Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further notes on processing operations, procedures and services:

  • Comment subscriptions: Subsequent comments can be subscribed to by users with their consent. Users will receive a confirmation e-mail to verify that they are the owner of the e-mail address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation e-mail will contain information on the options for withdrawal. For the purpose of providing evidence of the users’ consent, we store the time of registration along with the users’ IP address and erase this information when users unsubscribe from the subscription. You can cancel the receipt of our subscription at any time, i.e., withdraw your consent. We may store the unsubscribed e-mail addresses for up to three years based on our legitimate interests before erasing them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time; Legal bases: Consent (Art. 6 (1) (a) GDPR).

Contact and Inquiry Management

When contacting us (e.g., by mail, contact form, e-mail, telephone or via social media) as well as within the framework of existing user and business relationships, the details of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.

  • Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and e-mail addresses or telephone numbers); content data (e.g., text or image messages and contributions as well as the information concerning them, such as authorship details or time of creation); usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
  • Data subjects: Communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Storage and erasure: Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Performance of a contract and prior requests (Art. 6 (1) (b) GDPR).

Further notes on processing operations, procedures and services:

  • Contact form: When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective inquiry. This usually includes details such as name, contact information and, if applicable, further information that is communicated to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and prior requests (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR).

Web Analysis, Monitoring and Optimization

Web analysis (also referred to as “reach measurement”) is used to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are used most frequently, or invite users to return. It also enables us to understand which areas require optimization.

In addition to web analysis, we may also use testing procedures to test and optimize, for example, different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or terminal device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or the providers of the services we use, the processing of location data is also possible.

Furthermore, the IP addresses of the users are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as e-mail addresses or names) are stored within the framework of web analysis, A/B testing and optimization, but rather pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness.
  • Storage and erasure: Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on the users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further notes on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It serves to assign analysis information to a terminal device in order to recognize which content users have accessed within one or different usage processes, which search terms they have used, whether they have accessed it again or have interacted with our online offer. Likewise, the time of use and its duration are stored, as well as the sources of the users who refer to our online offer and technical aspects of their terminal devices and browsers.
    In the process, pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: City (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible and is not used for further purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR);
    Website: https://marketingplatform.google.com/intl/en/about/analytics/;
    Security measures: IP masking (pseudonymization of the IP address);
    Privacy Policy: https://policies.google.com/privacy;
    Data Processing Agreement: https://business.safety.google/adsprocessorterms/;
    Basis for third-country transfers: Data
    Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms);
    Possibility of objection (Opt-Out):
    Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en,
    Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
    Further information: https://business.safety.google/adsservices/
    (Types of processing and data processed).
  • Google Tag Manager: We use the Google Tag Manager, a software from Google that allows us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that serve to record and analyze visitor activities. This technology supports us in improving our website and the content offered on it. The Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not perform independent analyses. Its function is limited to simplifying the integration and management of tools and services that we use on our website and making them more efficient. Nevertheless, when using the Google Tag Manager, the IP address of the users is transmitted to Google, which is technically necessary to implement the services we use. Cookies may also be set in the process. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed nformation on these services and their data processing, we refer to the subsequent ections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR);
    Website: https://marketingplatform.google.com;
    Privacy Policy: https://policies.google.com/privacy;
    Data Processing Agreement:
    https://business.safety.google/adsprocessorterms.
    Basis for third-country transfers: Data Privacy Framework (DPF), Standard ontractual Clauses (https://business.safety.google/adsprocessorterms).

Plug-ins and Embedded Functions
and Content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos, or maps (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third-party providers of this content process the user’s IP address, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functions. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes.
Through “pixel tags,” information such as visitor traffic on the pages of this website can be evaluated. Furthermore, the pseudonymous information can be stored in cookies on the user’s device and, among other things, contain technical information about the browser and the operating system, referring websites, visit time, and other information about the use of our online offer, but also be connected with such information from other sources.

Notes on legal bases: Insofar as we ask users for their consent to the use of third-party providers, the legal basis for data processing is the permission. Otherwise, user data is rocessed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services).
In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Processed data types:
    Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, timestamps,
    identification numbers, involved persons).
  • Data subjects:
    Users (e.g., website visitors, users of online services).
  • Purposes of processing:
    Provision of our online offer and user-friendliness.
  • Storage and erasure:
    Erasure in accordance with the information in the section “General Information on Data Storage and Erasure”. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users’ devices for a period of two years).
  • Legal bases:
    Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further notes on processing operations,
procedures and services:

  • Google Fonts (provision on own server): Provision of font files for the purpose
    of a user-friendly presentation of our online offer;
    Service provider: The Google Fonts are hosted on our server; no data is transmitted to Google;
    Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Changes and Updates

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the privacy policy as soon as changes in the data processing carried out by us make this
necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

Insofar as we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to check the details before contacting us.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are primarily intended for better understanding.

  • Inventory data:
    Inventory data includes essential information necessary for the identification and  anagement of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic details such as names,
    contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities or systems by enabling unique assignment and communication.
  • Content data:
    Content data includes information generated in the course of creating, editing and ublishing content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media.
    Content data is not limited to the actual content itself, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
  • Contact data:
    Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses and e-mail addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data:
    Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Meta-data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information on file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including
    workflow documentation, logs of transactions and activities, as well as audit logs used for tracking and verifying operations.
  • Usage data:
    Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and through which paths they navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experience, personalizing content and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences and possible problem areas within digital offers.
  • Personal data:
    “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information:
    The processing of “profiles with user-related information,” or “profiles” for short, includes any type of automated processing of personal data consisting of using such
    personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.), for example, interests in certain content or products, clicking behavior on a website or location. Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data
    is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring or to create performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach
    analysis, operators of online offers can, for example, recognize at what time users visit their websites and which content they are interested in. This allows them, for example, to better adapt the content of the websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Controller: “Controller” means the natural or legal person, public authority, agency
    or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing:
    “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad
    and covers practically any handling of data, whether it be collection, evaluation, storage, transmission or erasure.
  • Contractual data:
    Contractual data is specific information relating to the formalization of an agreement between two or more parties. It documents the terms under which services or products
    are provided, exchanged or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contractual data can include start and end dates of the contract, the type of services or products agreed upon, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. They serve as a legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and esolving disputes.
  • Payment data:
    Payment data includes all information required to process payment transactions between buyers and sellers. This data is of crucial importance for electronic commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data can also include information on payment status, hargebacks, authorizations
    and fees.

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